Strategy Development Process

The ten year anniversary of PWYP - in 2012 - provided a concrete opportunity for reflection, therefore in October 2011 a four-phase strategy development process was launched. As you can see from the visual below the strategy development process is characterised by four key phases:

1. The ‘recognition’ phase or external analysis
2. The ‘choice’ phase or internal analysis
3. The endorsement phase; and
4. The alignment phase.

Each phase contains activities and a short description of each activity will appear by hovering over the text. The process was designed and has been implemented with a strong participatory approach to develop a strategy that responds to the needs and expectations of the whole network. The core principle has been that all coalition members and/or partners have an opportunity to express their opinions and participate in developing the strategy through personal interviews, internal coalition assessments and regional consultations. As a result of the participatory approach, the coalition embraced wholeheartedly the new strategy during the tenth anniversary conference held in Amsterdam in September 2012. The event gathered 250 members from 62 countries;

The new strategy is an evolution of the initial PWYP mandate based on the experiences that PWYP coalitions have developed to advocate for better transparency, accountability and governance of the extractive industry over the past years. The Vision 20/20 is characterised by these elements:


The Chain for Change: a value chain from a citizen’s perspective. This now forms our overall strategic framework;


Four strategic pillars for the strategic cycle 2012-2016

a. Publish Why You Pay and How You Extract.

These are those steps in the Chain for Change that help determine whether citizens are getting a fair deal for their resources. They deal with extraction rights, transparency and monitoring of the deals and contracts signed between governments and companies.

b. Publish What You Pay

PWYP will continue to campaign for full financial transparency from companies to ensure the availability of quality data that is regular, credible, comprehensive, comparable and accessible/open. The EITI will continue to remain a key mechanism but the implementation of Dodd-Frank and EU directives as well as the roll out of mandatory disclosures campaign to other jurisdictions is also a core ask of the PWYP coalitions especially in the context of the G8 and G20.

c. Publish What You Earn and How You Spend

PWYP sees transparency as a means to demand accountability from both companies and governments. This pillar is key to translating transparency into accountability and ensuring the revenues generated by natural resources are used to benefit all citizens.

d. Practice What We Preach

PWYP’s own internal governance and accountability outlined in a membership-driven governance structure, coalition membership standards, and a brand policy.


PWYP a la carte are all the strategic options under each pillar to provide the coalitions and members with options (like a menu) to focus on particular aspects depending on the analysis of the local context, the opportunities and challenges.

The adoption of the new strategy means that we have now entered the final, or, ‘Alignment Phase’. This phase is characterised by not only aligning or developing the strategies of the national coalitions to the Vision 20/20 but also implementing the governance structure and restructuring the Secretariat to help accelerate progress towards Vision 20/20. The Global Steering Committee and PWYP secretariat are working on a roadmap to Vision 20/20 implementation.

[1]As evidenced by Campaigning for International Justice, Brendan Cox, 2011.

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