Is Investing in Gold a Good Idea?

Is Investing in Gold a Good Idea?

Most financial media focus on assets such as stocks, bonds and real estate. Precious metals and commodities are often a brief afterthought on finance television programs and publications. With the limited coverage that gold receives, you may be wondering if gold is a worthwhile investment to park your hard-earned money.

Using logic and your ability to sift through the information around precious metals, doing your due diligence will help you arrive at an actionable conclusion. Luckily, we are here to give you a comprehensive analysis of gold as an investment and what the future may hold for this time-tested shiny metal.

We have done hundreds of hours of research on the best precious metals investment companies for anyone that wants to invest!

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Gold's History

Is Investing in Gold a Good Idea?

Gold is a precious metal with a rich history that spans thousands of years. It has been prized for its beauty, rarity, and versatility, and has played a central role in human civilization for much of its history.

The first recorded use of gold dates back to ancient civilizations in Mesopotamia, Egypt, and the Indus Valley around 4000 BC. Gold was used for jewelry, sculpture, and as a medium of exchange in trade. It was also believed to have mystical and medicinal properties and was often used in religious rituals.

In ancient Greece, gold became a symbol of wealth and power, and was used to make coins and jewelry. The Greek philosopher Aristotle believed that gold was the most perfect of all elements, and it was often associated with the gods and goddesses of Greek mythology.

The Romans also valued gold highly and used it extensively in their art, architecture, and coinage. The Roman Empire was one of the first to mint gold coins on a large scale, and these coins became widely accepted as a form of currency throughout the empire.

In the Middle Ages, gold continued to be a symbol of wealth and power. It was used to make elaborate works of art and jewelry and was often associated with royalty and nobility. In this period, gold mining also became an important industry, with many European countries establishing gold mines in Africa, the Americas, and Asia.

Gold Today

Is Investing in Gold a Good Idea?

In modern times, gold has continued to be an important economic and cultural commodity. One of the most well-known uses of gold is in the jewelry industry.

Gold is a popular choice for making rings, necklaces, earrings, and other pieces of jewelry due to its beauty, durability, and resistance to tarnish. It is often mixed with other metals to create different colors and alloys, such as white gold and rose gold.

Gold is also used to make coins and other forms of currency. Many countries around the world have used gold as a medium of exchange for centuries, and it is still used in this way today. Gold coins are often considered a safe investment, as they tend to hold their value well over time.

In addition to its use in jewelry and coins, gold is also used in a variety of industrial applications. It is an excellent conductor of electricity and is used in the production of electronic devices, such as smartphones and laptops.

Gold has a prominent position in industry as has applications in the manufacturing of medical equipment, such as x-ray machines and pacemakers, due to its non-toxic and non-corrosive properties.

What Makes a Good Investment

Is Investing in Gold a Good Idea?

Investing can be a great way to grow your wealth over time, but it's important to make smart investment decisions in order to achieve the best results. Investing is not the same as gambling and many retail investors rely on guesswork when they should be doing research. Here are a few key factors to consider:

Potential for Return

One of the main reasons people invest is to earn a financial return. A good investment should have the potential to generate a positive return on investment (ROI), whether that be through dividends, capital appreciation, or both. It's important to carefully consider the potential for return when evaluating an investment opportunity.

Risk vs. Reward

All investments come with some level of risk, but the key is to find a balance between the potential return and the risk involved. Higher-risk investments may offer higher potential returns, but they also come with a greater chance of loss. On the other hand, lower-risk investments may offer lower potential returns, but they also come with a lower chance of loss.

It's important to find the right balance between your personal risk tolerance and financial goals.


Diversification is the practice of spreading your investment portfolio across a variety of asset classes, sectors, and industries. This helps reduce the overall risk of your portfolio by ensuring that you are not overly reliant on any one investment. A well-diversified portfolio can help to smooth out the ups and downs of the market and provide a more consistent return over time.


It's important to thoroughly research the underlying fundamentals of any investment you are considering. This includes understanding the financial health of the company or asset, as well as the industry and market conditions in which it operates. A strong set of fundamentals can help to provide a solid foundation for long-term growth.

Professional Management

If you are not comfortable managing your own investments, or if you do not have the time or expertise to do so, you may want to consider working with a professional investment manager. A good investment manager will have a deep understanding of the market and a track record of successful investments and can help to create a customized investment plan that is tailored to your specific financial goals and risk tolerance.

Pros & Cons of Investing in Gold

We could write about the fantastic properties of gold all day. However, choosing to put gold in your portfolio should result from a careful examination of the pros and cons of the metal, and how you can best leverage gold to benefit your finances.


Starting with the advantages, let's look at what makes gold such a great investment.

  • Gold Is a Tangible Asset: Unlike stocks or bonds, gold is a physical asset that you can hold in your hand. This can make it a more appealing investment for some people, as it is not dependent on the performance of a company or the value of a currency.
  • Gold Has a Long Track Record of Holding Its Value: Gold has been used as a medium of exchange for thousands of years, and it has consistently held its value over time. In fact, gold has actually increased in value over the long term, even when adjusted for inflation.
  • Gold Is a Hedge Against Inflation: Inflation is the general increase in prices over time, which can erode the value of money. Gold tends to do well during times of inflation, as its value tends to increase along with the rising prices of other goods and services.
  • Gold Is a Safe Haven Asset: During times of economic uncertainty, such as recession or market volatility, investors often turn to gold as a safe haven asset. Gold tends to hold its value well during these times, making it a reliable investment.
  • Gold Helps You Diversify: Adding gold to your investment portfolio can help to diversify your investments and reduce risk. This is because gold tends to have a low or negative correlation with other asset classes, such as stocks and bonds.


An objective analysis of gold couldn't leave out the cons associated with the asset. While gold has many characteristics that make it a popular investment, there are also some potential downsides to consider before investing in gold. Here are some potential cons of investing in gold:

  • Relatively Limited Potential for Growth: While gold has generally held its value over time, it does not offer the same potential for growth as other asset classes, such as stocks or real estate. This means that investors may not see the same level of returns on their gold investments as they might with other types of investments.
  • Storage and Insurance Costs: Gold is a tangible asset, which means that it must be physically stored and insured. This can add additional costs to your investment, as you will need to pay for storage and insurance fees to protect your gold.
  • Lack of Dividends or Interest: Unlike stocks or bonds, gold does not generate any income in the form of dividends or interest. This means that investors must rely on the appreciation of the gold itself to see returns on their investment.
  • Volatility: While gold tends to hold its value well during times of economic uncertainty, it can also be subject to short-term price fluctuations. This means that the value of your gold investment may fluctuate significantly in the short term, which can be concerning for some investors.
  • Taxes: In some countries, gold investments may be subject to capital gains taxes when they are sold. This means that investors may need to pay taxes on any profits they make from selling their gold, which can eat into their returns.

Current Market Conditions

Is Investing in Gold a Good Idea?

Currently, gold prices are coming off historically high levels, with the price of gold reaching an all-time high in August 2020. This can be attributed to a number of factors, including the ongoing impact of the COVID-19 crisis, which led to increased economic uncertainty and increased demand for safe-haven assets such as gold.

In addition to these global factors, gold prices are also impacted by supply and demand dynamics. Gold is a finite resource, and the amount of gold that is mined each year is limited. This, combined with increased demand for gold, can put upward pressure on gold prices.

Overall, the current market conditions for gold are favorable, especially with the world's interconnected economy showing cracks. However, it is important to note that the gold market can be volatile, and prices may fluctuate significantly in response to various economic and political factors.

Potential Future of Precious Metals

Is Investing in Gold a Good Idea?

As we look to the future, it is difficult to predict exactly what the demand for precious metals will look like. However, there are a few factors that may impact the future of these metals and give us a useful glimpse of the future.

One factor to consider is technological advancements. As new technologies are developed, the demand for certain precious metals may change. For example, the rise of electric vehicles has led to an increase in demand for metals such as cobalt and lithium, which are used in the production of batteries.

Similarly, the increasing use of renewable energy sources, such as solar panels, may lead to an increase in demand for silver, which is used in the production of solar cells.

Another factor to consider is the global economy. The demand for precious metals can be influenced by economic conditions, such as inflation, economic growth, and currency values. In times of economic uncertainty, demand for safe-haven assets, such as gold, may increase.

Finally, geopolitical tensions and natural disasters can also impact the demand for precious metals. For example, conflicts in countries that are major producers of precious metals, such as gold or platinum, can disrupt supply chains and put upward pressure on prices. Natural disasters, such as earthquakes or hurricanes, can disrupt mining operations and impact the availability of these metals.

How to Invest in Gold

Is Investing in Gold a Good Idea?

There are several ways to benefit from the strengths of gold as an investment. Each method has different advantages and risks that you should be aware of so you can maximize your gains while minimizing the potential for any losses or missed opportunities.

Physical Gold

One way to invest in gold is to buy physical gold, such as gold coins or bars. Physical gold can be stored at home or in a secure storage facility, and it can be a tangible way to invest in the metal. However, it is important to note that physical gold requires storage and insurance, which can add additional costs to your investment.

Gold ETFs

Exchange-traded funds (ETFs) are investment vehicles that track the price of a particular asset, such as gold. Gold ETFs allow investors to buy shares in a fund that holds physical gold, providing exposure to the metal without the need to purchase and store physical gold.

Gold Mutual Funds

Similar to ETFs, mutual funds allow investors to buy shares in a fund that holds a diverse range of assets, including gold. Gold mutual funds can provide exposure to gold as well as other precious metals and mining companies.

Gold Futures

Gold futures are financial contracts that allow investors to buy or sell gold at a future date at a predetermined price. This can be a risky way to invest in gold, as the price of gold can fluctuate significantly, and investors may face the risk of losing money if the price of gold moves against them.

Gold Mining Stocks

A more indirect way to invest in gold is to buy shares in gold mining companies. This can provide exposure to the gold market through the performance of the mining company. However, it is important to note that the value of gold mining stocks can be affected by a variety of factors, including the price of gold, the cost of mining, and the financial health of the company.

The latter may leave you with exposure that does not involve the price of gold itself. This means that if a mining company suffers but the price of gold is rising, you will likely be left out of any gains the metal offers.

Final Thoughts

The world economy is experiencing an unprecedented period of uncertainty. With its safe haven status, gold may prove to be an increasingly important part of your portfolio.

Both during the 2008 financial crisis and the health crisis of 2020-2021, gold spiked as investors fled other instruments into precious metals. Both of these crises have not been fully resolved and their residue is still with us.

The Fed is increasing rates in order to try and stem inflation but more and more voices are calling for a pivot toward rate cuts. As the Fed's leadership and other top bankers admit, they are in uncharted waters. A financial accident triggered by a geopolitical black swan event could easily send the world economy into a deep recession, if not an out-of-control tailspin.

Despite the price of gold being fairly close to its all-time high, an economic calamity could cause the price to increase further. Prudent investors stay away from assets that are near their highest price points, but the market conditions seem to be building to a potential breakout for gold to the upside.

Every investor has a risk profile and distributing your funds across multiple asset classes should be weighted according to your profile. Our assessment is that gold will play a crucial role in the way the national and world economies deal with the coming recession.

You can start dabbling in gold with help from a reliable professional that understands the nuances of the asset class. Eventually, you can build your position to a point where you are well-diversified and comfortable holding physical gold in a safe storage space.

If gold seems like something you would be interested in, get started today. No one can predict when the next financial crisis will hit.

Don't forget to checkout our highest recommended precious metals investment companies if you want to move forward with an investment!

>> Click Here For Our Top 5 Companies List <<

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